Ashley Latter the author of ‘Don’t wait for the Tooth Fairy’ & ‘You are Worth it-How to discuss fees with self-confidence’ writes how the business in dentistry has changed in the last 25 years and where he sees it going in the future.
The reader will learn what practices did 25 years ago to handle the changing demands of the patient.
The reader will understand what they need to do in the 21st century to maximise return from marketing, social media, websites and more.